Monday, 11 March 2013

Tobacco Advertising


Tobacco Advertising Biography
Tobacco advertising is the advertising of tobacco products or use (typically cigarette smoking) by the tobacco industry through a variety of media including sponsorship, particularly of sporting events. It is now one of the most highly regulated forms of marketing. Some or all forms of tobacco advertising are banned in many countries.
The first known advertisement in the USA was for the snuff and tobacco products of P. Lorillard and Company and was placed in the New York daily paper in 1789. Advertising was an emerging concept, and tobacco-related adverts were not seen as any different from those for other products: their negative impact on health was unknown at the time. Local and regional newspapers were used because of the small-scale production and transportation of these goods. The first real brand name to become known on a bigger scale in the USA was "Bull Durham" which emerged in 1868, with the advertising placing the emphasis on how easy it was "to roll your own".[1]

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Tobacco Effects


Tobacco Effects Biography
Other Adverse Effects of Smoking: Risk for Hip, due to tinning of bones (osteoporosis), stomach ulcer, early wrinkling of skin and sleep disturbance.
Second Hand Smoking is a serous business. A person who smokes not only harms himself but people around him like coworkers and family members who are at a high risk to develop cancers, heart disease, stroke and lung infections. Children of smokers are at risk of developing asthma, bronchitis, sinus infections and mental retardation.
Smokeless tobacco like chewing and sniffing tobacco also has poisonous and cancerous chemicals which cause mouth, gum and throat cancers.
"I CANT QUIT," is the most common response when a smoker is asked to quit.
"YES YOU CAN QUIT," should be the answer.
"HOW?"
By understanding the ill effects of smoking and also that you are not only poisoning your self, but also your family and friends by giving them second hand smoke. There is help available in form of counseling by physicians, by nicotine products like nicotine patches, nicotine gum, and nicotine spray, and two drugs namely Bupropion and Varenicline. They help by preventing withdrawal symptoms by nicotine dependence. If a patient is motivated with the help of a physician, and one of these medications, he may able to quit.
Role of society and government:
Pakistan Government gets 0.7 % of its GNP from tobacco taxation. This amount is close to the amount spent on health care.
Being a big source of revenue, there is a lack of desire to discourage tobacco use. Society in general is not fully aware of smoking/tobacco related hazards. There is a dire need of aggressive anti-smoking awareness campaign, involving civil society, media, business community, school, college and university students. Government needs to strictly implement already exciting anti-smoking laws which prohibit smoking in public places. 
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Big Tobacco

Big Tobacco Biography
How smoking kills?
LUNG CANCER : 90% of people who develop lung cancer are current or former smokers. Risk for lung cancer increases with number of cigarette smoked (1 pack per day smoker is at higher risk  than half packs per day smoker) longer one has smoked more is the risk for lung cancer ( a person who has smoked for 20 years is at  a higher  risk than one who smoked for 10years). In USA, lung cancer causes more deaths than breast cancer, prostrate cancer and colon caner together
Smoking known cause of many other cancers like throat cancer, esophageal cancer, stomach cancer, cancer of pancreas, breast cancer, kidney cancer and prostrate cancer.
Other Lung Diseases:
Smoking  causes medical conditions called emphysema and bronchitis (COPD).  In these conditions the lung tissue is permanently damaged, as a result patient develops cough, difficulty in breathing and may develop symptoms which mimic asthma. Patient gets lung infections (pneumonia) easily. In this case, lung can not make enough oxygen which, ultimately, leads to  breathing failure and death.
Heart Attack: Tobacco  smoking is a leading cause of heart attack.  Smokers have  twice risk of fatal heart disease. Tobacco smoke has chemicals which causes hardening of the blood vessel with plaque formation (atherosclerosis) which blocks the blood supply to the heart muscle resulting heart attack and death.
Stroke: Smoking increases the risk of stroke.  Smokers have three fold risk of stroke. 15% deaths due to stroke are smoking related.

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